The Urban Redevelopment Authority has launched a competitive tender for a prime residential site at Holland Plain, marking the second confirmed list offering in Singapore’s core central region for the first half of 2026. Released on February 25, 2026, this development opportunity joins the Morrison Lane site in Robertson Quay as part of the government’s strategic land sales programme aimed at sustaining housing supply in premium districts.
The Holland Plain parcel spans 15,716.9 square meters with a maximum gross floor area of 28,291 square meters, operating under a gross plot ratio of 1.8. Developers can construct buildings between six and eight storeys high, yielding approximately 280 private residential homes under a 99-year leasehold tenure.
The site sits adjacent to the Holland Link plot sold in 2025, establishing a convenient pricing benchmark for current bidding expectations.
Industry analysts anticipate four to six bids, with top offers ranging between $1,350 to $1,450 per square foot per plot ratio. The successful bid could potentially reach $1,400 to $1,500 psf ppr, translating to a transaction quantum around $300 million.
These projections align closely with the July 2025 Holland Link tender, which attracted five bids and concluded at $368.4 million, or $1,432 psf ppr, secured by Sim Lian Group.
Market conditions support developer interest, as core central region residential demand reached its highest level in four years during 2025. Newport Residences demonstrated this momentum by selling over half its 246 units during a February 2026 launch weekend at an average $3,370 psf, reinforcing confidence in premium segment absorption rates.
The site’s strategic positioning near the Brizay Park Good Class Bungalow Area creates natural demand from multiple buyer segments. Upgraders from Queenstown, where 2,405 HDB units reach minimum occupation period in 2026 and 173 million-dollar transactions occurred in 2025, represent a significant prospect pool. Additionally, landed homeowners in Bukit Timah, where median resale prices averaged $7.5 million in 2025, may seek more accessible entry points into private developments, making this location particularly attractive for small and mid-sized developers pursuing controlled-risk CCR opportunities. The Morrison Lane site will proceed to tender on application if triggered, with the government setting a minimum acceptable offer. However, developers face competition from eight additional GLS parcels scheduled for release over the next four months, which may encourage disciplined bidding strategies.
Participation in the tender requires purchase of the eDeveloper’s packet, a digital platform that provides access to all tender documents and conditions through the One-Stop Developer’s Portal.
