Developers saw a sharp spike in sales as new OCR launches hit the market in August 2025, signaling revived buyer interest in mass-market homes. This wave of five new OCR projects marked the strongest OCR activity since early 2021. The month delivered a clear signal that entry-price homes in strategic locations still attract solid demand, with the OCR segment leading the charge as developers released five new projects: Artisan 8, Canberra Crescent Residences, Promenade Peak, River Green, and Springleaf Residence.
August 2025 OCR launches spark renewed demand as five new projects arrive
Additionally, the OCR share drove a notable upswing, as OCR volume reached 1,153 units in August. In August, developers moved 1,153 new OCR units, a dramatic jump from July’s quiet 70 units, and the overall OCR take-up contributed to a total of 2,142 units sold by developers. This surge pushed August’s volume well above the prior month and established the highest monthly transaction level since February 2025, suggesting renewed buyer appetite for mass-market homes.
Among OCR projects, Springleaf Residence on Upper Thomson Road stood out, moving 884 of 941 units, a 94% take-up, at a median price around $2,166 per square foot. Canberra Crescent Residences sold 211 units, about 56% of its total launched, at a median price near $1,991 psf.
Market observers note that pricing in the $1.8k–$2.2k psf range helped attract value-focused buyers, with most August launches priced below the $2.5 million mark for the majority of transactions. Many investors considering these new launches should carefully evaluate shared investment risks when entering property partnerships to avoid potential financial and legal complications down the road. Overall, August saw median OCR prices ranging from about $1,851 to $2,166 psf, reflecting demand across non-landed private homes rather than solely executive condos.
Regional strength also shaped the picture, with Outside Central Region leading in volume as buyers pursued mass-market options, while the Core Central Region posted 513 units sold, the strongest monthly figure since March 2021.
Promenade Peak and River Green contributed heavily, the former selling 333 units at a median price of $2,919 psf and the latter 451 units at $3,111 psf. The broader story is one of improved economic conditions, lower interest rates, and a willingness by more than a thousand OCR buyers, including a substantial share of Singaporeans, to commit before the Lunar Month quiet period began on August 23.
