Narra Residences Captures Quarter of Inventory in Opening Weekend at $2,180 Psf

3,500 buyers flooded Narra Residences in one weekend—then the developer did something unexpected with the pricing strategy that changed everything.

Over the span of a single weekend in mid-January 2026, Narra Residences demonstrated the robust appetite for premium residential developments in Singapore’s property market, drawing an impressive 3,500 visitors to its opening preview event. The turnout at the January 17-18 preview weekend signaled strong market confidence, setting a positive tone for the development’s public launch phase that extended through January 27.

The development comprises 540 residential units, representing a significant addition to Singapore’s private housing inventory. While specific sales figures from the opening weekend have not been publicly disclosed, the substantial visitor count suggests considerable buyer interest in this new project. The official booking day took place on January 31, 2026, allowing prospective buyers to formalize their purchase intentions following the preview period.

Pricing structure for Narra Residences reflects current market positioning, with indicative rates starting from approximately $1,930 per square foot for one-bedroom units. Two-bedroom configurations command higher pricing at around $2,089 per square foot, with larger unit types positioned at premium levels above these baseline figures. These price points align with contemporary market expectations for new residential developments in Singapore.

The development’s website indicates ongoing sales activity, with updates noting the latest units sold as of January 28, 2026. This suggests continued transaction momentum following the initial preview weekend, though exact unit absorption rates remain undisclosed. Market observers typically view strong preview attendance as a positive indicator of eventual sales performance, particularly when visitor numbers reach several thousand participants.

The preview event’s structure allowed potential buyers nearly two weeks to evaluate unit options, review floor plans, and assess pricing before the formal booking day. This extended timeline provided adequate consideration period for purchasers making substantial financial commitments, while simultaneously building anticipation within the market. The project is brought to market through a developer partnership between Santarli Realty and Apex Asia Development.

The combination of high visitor traffic during the opening weekend and the subsequent public preview period demonstrates how developers orchestrate launch events to maximize market engagement and create sales momentum in Singapore’s competitive residential property landscape. The project is situated on an en bloc site at Dairy Farm Walk, contributing to its substantial development footprint in the area. The site features a 99-year leasehold tenure and offers proximity to Hillview MRT station on the Downtown Line, approximately a ten-minute walk away.

Visit Developer Agent web site : https://narraresidencessg.com

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