Why The Sen in Bukit Timah Is Captivating Investors and Homeowners Alike During Area Renewal

Bukit Timah's most controversial development brings premium living at under-market prices while Beauty World transforms. Investors are quietly competing for limited units.

Although many new launches tout convenience and growth potential, Sen in Bukit Timah genuinely ticks the right boxes for both investors and homeowners.

Set in prime Upper Bukit Timah, within District 21, the project sits beside Bukit Batok Nature Park and near Bukit Timah Nature Reserve, bringing doorstep greenery without sacrificing connectivity. A six-minute bus ride leads to Beauty World MRT on the Downtown Line, giving direct links to the CBD and Marina Bay. The coming Beauty World Integrated Transport Hub is set to lift accessibility further. URA’s Beauty World Master Plan, with new walkways and commercial upgrades, frames the location’s next phase. Select stacks are elevated to capture Bukit Timah Hill panoramas and lush reserve views.

Doorstep greenery meets seamless connectivity, with Beauty World Integrated Transport Hub and URA upgrades elevating Upper Bukit Timah.

Developed by Sustained Land with Ho Lee Group and Greatview Development, the team arrives with a steady track record, including Tre Residences, Poiz Residences, and One Meyer. The land was secured via GLS at about $841 psf ppr, among the cycle’s lower benchmarks, hinting at disciplined pricing and headroom for value.

Sen offers 347 units across five 10-storey blocks.

Classic blocks carry efficient 1- to 3-bedroom homes from 452 to 1,109 square feet, forming roughly 77% of supply.

Prestige blocks hold larger 3-bedroom-plus-study and 4-bedroom-plus-study layouts of 1,259 to 1,453 square feet, making up the rest.

Indicative pricing starts from $993,900 for a one-bedroom unit, with expected averages around $1,900 to $2,100 psf. This keeps it competitive for a prime address, especially when compared to District 10 properties like the Good Class Bungalow listed at $2,800 per square foot.

Facilities are thorough, with a 50-metre lap pool, a sunken tennis court, and an on-site childcare centre. Residents also benefit from integrated smart home features that manage lighting, air-conditioning, and security for added convenience and efficiency.

Daily needs are covered by nearby malls like Beauty World Centre, HillV2, Bukit V Mall, and The Rail Mall, while the Rail Corridor and Hindhede, Rifle Range, and Dairy Farm parks complete the lifestyle picture.

Demand signals look healthy. Verdale, Forett @ Bukit Timah, and Daintree Residence have sold out. Upgrader demand from Toh Yi Gardens, where a majority of flats crossed $1 million, suggests a ready buyer pool.

Add the education belt, with Bukit Timah Primary within 1km and strong tertiary options nearby, and the case grows stronger—but decisively.

Investors appreciate clarity, families appreciate comfort, and everyone enjoys the greenery.

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